States his name clearly and the title of his song underneath it because its white on top of the black and white background, it stands out more due to the contrast
The model image, which is a wide shot, show him walking closer towards us which goes with the title of his song
He is dresses very smart which shows his sophistication and it shows he is in an urban environment which are contrasting elements. Him being smartly dressed also shows his success as a musician and will make people want to buy his albums
their is high angle lighting to show its mid-day and low key lighting that makes us unable to see his eyes clearly which connotes mystery
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